Joe Piggin
Lecturer
Contact details
Room: JB.2.03b
Phone: +44 (0)1509 226377
Fax: +44 (0)1509 226301
Email: J.J.Piggin@lboro.ac.uk
Background
Dr. Joe Piggin joined the School of Sport, Exercise and Sciences in October 2009 as a Lecturer in Sport Management and Policy. Prior to joining Loughborough, Joe was a Programme Director and Lecturer in sport management and marketing at Unitec Institute of Technology (New Zealand) where he taught courses in sport marketing, management and social policy. He holds a PhD from the University of Otago (New Zealand).
Research and Teaching Interests
Joe is broadly interested in the politics and marketing of sport and health policy. In particular, Joe is currently examining the rhetoric and narratives of state and private interests with regard to creating and governing a healthy population. Also, Joe is investigating the micropolitics of state policy deployment. The political dynamics involved in merging state goals with individual goals through public health promotion is worthy of analysis since understanding these tensions and relationships will assist in developing better sport and health policy.
Joe lectures in various undergraduate and postgraduate courses. He is currently teaching on Sport Policy Analysis, The Sport Industries and Sports Markets and Industries. Joe also supervises Masters students projects in the areas of sport management and sport policy.
PhD supervision
- Paul Bretherton – 2010-current: Corporate Social Responsibility in Sport and Health Promotion.
Inquiries about potential PhD study are welcomed via email.
Refereed Journal Articles
- Piggin, J. & Lee, J. (2011) ‘Don’t mention obesity’: Contradictions and tensions in the UK Change4Life health promotion campaign. Journal of Health Psychology, April, 2011.
- Piggin, J. (2010). Resistance is not futile: Effects of challenging public sport and recreation policy. International Journal of Sport Policy, 2, (1), 85-98.
- Piggin, J., Jackson, S. & Lewis, M. (2009). Telling the Truth in Public Policy: An Analysis of New Zealand Sport Policy Discourse, Sociology of Sport Journal. 26, 3 462-482.
- Piggin, J. Jackson, S. & Lewis, M. (2009). Knowledge, power and politics: Contesting ‘evidence-based’ national sport policy. International Review for the Sociology of Sport. 44, 87-101.
- Piggin, J., Jackson, S. & Lewis, M. (2007). Classify, Divide and Conquer: Shaping Physical Activity Discourse Through National Public Policy, New Zealand Sociology, 22(2) 274-293.
You can view a fuller publications list on the University Publications Database.
Recent Conference Presentations
- Bretherton, P, Piggin, J, & Bodet, G. (2011). The Hidden Social Worker? Theorising the 2012 London Olympic Games as a Vehicle for Health and Community Development. Corporate responsibility and sustainable development conference. London Metropolitan University, March 19-20, 2011.
- Piggin J. & Lee, J. (2010). The politics of ‘simplicity’ in the UK’s Change4Life health promotion. World Congress of Sociology, Goteborg, Sweden, July 4-10, 2010.
- Piggin, J. (2010). Narratives of corporate sport promotion: The problem with heroes and villains, Political Studies Association 4th Annual Conference, Critiquing Sport, Theory and Practice. Leeds Metropolitan University, 26 February 2010.
- Piggin, J. (2009). “Effects and Implications of Protesting Against New Zealand Sport Policy” International Sociology of Sport Conference, Utrecht, The Netherlands.
- Piggin, J. (2009). “Power games in New Zealand Sport Policy” 2009 Leisure Studies Association Conference, Kent, England.
- Piggin, J. (2008). “How do you know?” Sources of knowledge in public sport policy. 2008 Sport Management Association of Australia and New Zealand Conference, Perth, Australia.
- Piggin, J., Jackson, S. & Lewis, M. (2007). “So where do gold medals come from? Policy problems and medal targets at the Commonwealth Games.” 2007 Sport Management Association of Australia and New Zealand Conference, Waiheke Is., New Zealand.
- Piggin, J., Jackson, S. & Lewis, M. (2005). “Persuasion Problems; Disseminating national sport policy to a range of stakeholders” 2005 Sport Management Association of Australia and New Zealand Conference, Canberra, Australia.